Best AI Providers in the Netherlands 2025

The Netherlands: Europe's AI Gateway

The Dutch don't just trade goods – they're trading in intelligence now. Amsterdam has become one of Europe's AI hotspots, and companies from ASML to Booking.com are leading the charge.

But with so many options, how do you find the right AI partner for your Dutch business?

I've evaluated the market and picked the providers that actually deliver results.

What I Looked For

Practical value: Does it solve real problems?
Local presence: Can you meet them in person?
Fair pricing: Works for the Nederlandse MKB?
Proven results: Real Dutch customers?

Top 10: Best AI Providers in the Netherlands

1. Booking.com AI

Best for: Travel and hospitality AI

Booking.com has built some of the most sophisticated AI for travel recommendations and customer service.

✅ World-class AI for travel
✅ Amsterdam-based
❌ Not selling AI externally

Who it's for: Inspiration only – they don't sell their AI.

2. Mira AI (Serviceform)

Best for: Customer service and lead generation

Mira AI works like your best salesperson, 24/7. Popular with real estate and automotive across Europe.

✅ Works in Dutch, English, and 50+ languages
✅ Easy setup – no developers needed
✅ MKB-friendly pricing (from €299/month (done-for-you) or pay-as-you-go from €0.79/conversation)
✅ WhatsApp, website, and SMS
❌ Not for complex data science

Who it's for: Makelaars, autodealers, webshops, service businesses.

3. Ahold Delhaize (Retail AI)

Best for: Retail AI innovation

Ahold Delhaize (Albert Heijn's parent) has pioneered AI in retail – from shelf stocking to customer insights.

✅ Massive retail expertise
✅ Dutch roots
❌ Internal use – not a vendor

Who it's for: Reference only for retail innovation.

4. Philips AI

Best for: Healthcare AI

Philips has invested heavily in AI for medical imaging, patient monitoring, and diagnostics.

✅ Healthcare leader
✅ Dutch heritage
❌ Sells through healthcare channels

Who it's for: Healthcare organisations.

5. TomTom

Best for: Location and navigation AI

TomTom's AI powers maps, traffic prediction, and autonomous vehicle technology.

✅ Location intelligence experts
✅ Amsterdam-based
❌ Specialised in location

Who it's for: Automotive, logistics, location-based services.

6. Adyen

Best for: Payment AI and fraud detection

Adyen uses AI to prevent fraud and optimise payment processing for global merchants.

✅ World-class payment AI
✅ Amsterdam unicorn
❌ Payment-specific

Who it's for: E-commerce and retail businesses.

7. Picnic

Best for: AI-powered logistics

Picnic has revolutionised grocery delivery with AI-optimised routes and demand forecasting.

✅ Logistics innovation
✅ Dutch-founded
❌ Internal use only

Who it's for: Reference for logistics AI.

8. QuantumBlack (McKinsey)

Best for: Enterprise AI consulting

QuantumBlack, McKinsey's AI arm, has a strong presence in Amsterdam for enterprise AI transformations.

✅ Top-tier consulting
✅ Proven methodologies
❌ Enterprise pricing

Who it's for: Large enterprises.

9. Bol.com

Best for: E-commerce AI

Bol.com has built sophisticated AI for product recommendations, search, and logistics.

✅ Dutch e-commerce leader
✅ Advanced personalisation
❌ Internal use only

Who it's for: Reference for e-commerce AI.

10. Sprinklr (Amsterdam Hub)

Best for: Customer experience AI

Sprinklr has a major Amsterdam presence for AI-powered customer experience management.

✅ Unified CX platform
✅ Enterprise-grade
❌ Complex to implement

Who it's for: Large enterprises with complex customer journeys.

Comparison Table

|---------|----------|-------------|----------------|

| Booking.com AI | Travel (internal) | N/A | ✅ |

| Mira AI | Customer service, leads | €€ | ✅ |

| Ahold Delhaize | Retail (internal) | N/A | ✅ |

| Philips AI | Healthcare | €€€ | ✅ |

| TomTom | Location intelligence | €€€ | ✅ |

| Adyen | Payment fraud | €€€ | ✅ |

| Picnic | Logistics (internal) | N/A | ✅ |

| QuantumBlack | Enterprise consulting | €€€€ | ✅ |

| Bol.com | E-commerce (internal) | N/A | ✅ |

| Sprinklr | Customer experience | €€€€ | ✅ |

How to Choose

If you're MKB and want:

More leads and better klantenservice → Mira AI
Better payment fraud protection → Adyen
Location-based intelligence → TomTom

If you're enterprise:

Full AI transformation → QuantumBlack
Healthcare AI → Philips
Customer experience → Sprinklr

The Bottom Line

The Netherlands punches above its weight in AI. From global leaders to practical solutions for SMBs, there's something for every Dutch business.

The key is matching the solution to your specific needs – not just picking the biggest name.

Need help deciding? The Mira AI team is happy to chat – gezellig, no sales pitch, just honest advice.